An interesting dilemma

We have been noodling how to make awesome fiber service even more awesome. One key part of internet use is something called DNS. DNS is the service the converts the “address” you type in an address bar, or applications use to find the numeric “32 or 128 bit IP address” of the remote system you are trying to connect to. It may seem like a small item, but it is 6% of our total bandwidth. The faster we respond to your DNS queries, the better your experience is; your pages load faster, everything seems snappy. A customer proposed I look at pi-hole, which is an ad blocking mechanism for DNS service. I am torn; I totally love the idea of not paying to transport billions of advertisements, but at the same time I fully support open networking without content filtering. Embedded advertisements are for the most part background noise for users. I hate them, but does that mean everyone hates them? Do they actually provide relevant information to someone? Advertisement revenue is what funds many small websites and provides actual sustenance for small content producers.

So what to do? The Net253 footprint on the internet landscape is literally smaller than a gnat on the windshield on the freeway, so maybe we do this? Or is this just the first step towards becoming an evil overlord?

That is a little look into what goes on inside the head of an ISP who cares about their customers.